Now that the utility market has shifted from monopoly position to competition, consumers have added influence. The customer can no longer be treated as a measuring instrument, but as an individual having diverse needs and wants who requires a sound reason for preferring one energy offering to another.

The consumer still needs to connect to a socket for electricity; however, the energy companies need to connect to the individual mind of the consumer for a better understanding of his preferences to create a lasting relationship. The relationships should be based on the consumers’ engagement where they are given a valid reason to care.

Charge seeks out to explore the frontiers of energy branding and bring to the industry hands-on best practices and cases along with academic examples with the aim of demonstrating potential opportunities for the energy space and its customers by utilizing world-class brand practices.

Find out more and register here.